February 2nd, 2021
For more than a year, we investigated the challenges that scale-ups face in the rather traditional construction industry. As summarized in our latest white paper on “Circular Economy at Scale”, we found various barriers to scaling in circular construction, and have made it our job to translate them into success factors.
Guido Braam shared more in-depth insights into how the Circular@Scale program came to life after these discoveries in the research. Explaining how these market barriers are expressed and how to turn them into success factors, ensures that entrepreneurs can (and should!) still be successful in the circular construction world.
For the second part of the masterclass, Marloes van Heteren from Studio Solarix joined the conversation to share own story and discuss how they experience these barriers in real life. Studio Solarix is one of the scale-ups in the Circular@Scale program, and their Solar Design Expertise has surely made their story a successful one.
“Innovation can be tough. The construction client usually wants to do things the traditional way. Since what we know poses less risks than what we don’t.” (Marloes van Heteren)